Architecture

How AdPilot Works

A modular platform designed for reliability, speed, and seamless integration with advertising APIs.

Platform Architecture

AdPilot is built as a set of loosely coupled services, each responsible for a specific domain of advertising operations. This architecture allows us to deploy, scale, and update individual components independently without disrupting the entire system.

At the core, an API integration layer handles all communication with advertising platforms. Campaign management, reporting, optimization, and alerting services consume data from this layer and expose functionality through a unified internal interface.

The platform processes campaign data in near real-time, with performance metrics refreshed at configurable intervals ranging from 15 minutes to 24 hours depending on the use case.

Campaign
Service
Analytics
Service
Optimization
Service
API Integration Layer
Google Ads
Meta Ads
Other APIs
Stack

Built With Modern Tools

We choose proven, well-supported technologies that let us move fast without sacrificing reliability.

🐍 Backend

Our backend services are built primarily in Python, leveraging its rich ecosystem of data science and API client libraries.

Python 3.12 FastAPI SQLAlchemy Celery Redis PostgreSQL

🔗 API Integrations

Direct integrations with advertising platform APIs for campaign management, reporting, and optimization.

Google Ads API Meta Marketing API OAuth 2.0 REST APIs gRPC Protobuf

📊 Data & Analytics

Data pipeline and analytics infrastructure for processing campaign metrics and generating performance insights.

Pandas NumPy BigQuery Apache Airflow dbt Metabase

☁️ Infrastructure

Cloud-native infrastructure designed for reliability, security, and automated operations.

Google Cloud Platform Docker Kubernetes Terraform Cloud Run

🔒 Security

Security-first approach to credential management, data encryption, and access control across all systems.

AES-256 Encryption TLS 1.3 Secret Manager RBAC OAuth 2.0

📰 Monitoring

Comprehensive monitoring and alerting to maintain platform health and detect issues before they impact operations.

Prometheus Grafana Sentry Cloud Logging PagerDuty
Core Integration

Google Ads API

The Google Ads API is one of our most critical platform integrations. We use it to programmatically manage campaigns across Google Search, Display Network, YouTube, and Performance Max.

Our integration leverages the official Google Ads API Python client library and follows Google's recommended patterns for authentication, error handling, rate limiting, and data retrieval.

Integration highlights:

  • Automated campaign creation using GAQL (Google Ads Query Language) for reporting
  • Batch operations for efficient bulk updates to campaigns, ad groups, and keywords
  • Smart rate limiting that respects API quotas and avoids throttling
  • Automatic retry logic with exponential backoff for transient failures
  • Comprehensive audit logging of all API operations for compliance
🔗
Google Ads API v17
Python Client Library
Search Display YouTube PMax
Intelligence

Machine Learning in Advertising

Data-driven algorithms that continuously learn from campaign performance to improve budget allocation and bidding decisions.

🎯

Predictive Budget Allocation

Models trained on historical campaign data predict which campaigns will deliver the best returns, enabling proactive budget shifts before performance degrades.

📈

Anomaly Detection

Statistical models monitor campaign metrics in real-time, detecting unusual patterns in spend, conversion rates, or CPAs and triggering alerts before issues escalate.

🕑

Spend Forecasting

Time-series forecasting models project future spend and conversion volumes, helping the team plan budgets and set realistic performance targets.

Interested in Our Technical Approach?

We are happy to discuss our technology stack and how we solve advertising challenges.

Talk to Us